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Visual Content that Works: Five Tips
The world is changing faster than ever before, and small business marketing is no exception. Visual Content has become increasingly important to marketers who want to stand out and generate engagement...
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The Perfect Image Sizes for Sharing on Social Media: Your Ultimate Guide
You’ve heard the term. You’ve seen the statistics. You know that it’s time: you’re ready to dive into Visual Content Marketing. But with so many social media channels out there, how can you maximize...
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3 Steps to Writing a Brand Manifesto (and Why You Need One)
A brand manifesto is a documented set of ideas and beliefs that binds together a team. It’s the "how" behind what you do and what sets you apart. It’s also a handy tool to use when onboarding new...
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Typography Lingo: 10 Terms You Need to Know, Illustrated
Master some design basics with this condensed typography lingo textbook, created to give you the knowledge you need to follow the fundamentals of fonts. 1. Baseline A baseline is the line upon which...
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How Your Brand Is Like A Person
Many business owners think that the word brand is synonymous with logo. After all, a logo is often the first thing people will notice and the last thing they will remember about an organization. It’s...
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ME SPEAK DESIGNER – THE DIALECT OF DESIGN
Lingo. Jargon. Vernacular. These words describe language that is specific to a particular profession or group. And in the world of graphic design, they are also often the cause of confusion and...
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How to Choose the Perfect Logo File Formats
You have a great logo for your business. In fact, you probably have several versions of your logo, with different names and file extensions like .jpg, .png, .eps, and .pdf. But, like many business...
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How to use the PANTONE 2017 Color of the Year
For those of us in the design field, December is always an exciting month. Yeah, yeah, we have the holidays and all that. But first and foremost, it is when PANTONE announces their pick for 2017 Color...
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Five Great Reasons to use Social Shareables (& What They Are)
We all see them. We all share them. Memes, quotes, photos – those ubiquitous graphics that get likes, retweets, and shares on social media. It’s called visual content marketing, and it can be a vital...
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How to Captivate your Customers and Get More Leads
As business owners, we’re always trying to get more leads. But do you ever feel like you’re on a treadmill, running as fast as you can but getting nowhere? If you’re like me, you’ve spent a lot of time...
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